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One of the fastest emergent retail industries in the world is e-commerce that is expected to hit figures of more than 4 trillion US Dollars by the year 2020. Advancement of science and technology along with the easy availability of internet connection has made a direct impact on the mindset of consumers. Most of them are simply not interested in going to the shopping malls and looking at various products for hours and wasting valuable time. Today’s generation wants to browse at their own comfort, not by the rules of retail outlets which are open for fixed hours. E-commerce is considered a powerful tool that has helped commerce to flourish via online medium. Nearly 1.2 million transactions occur on an everyday basis across several e-commerce portals.